 |
Factors Influencing Vegetable and Fruit Use: Implications for Promotion
Objective:
To examine factors that influence vegetable and fruit consumption
and ideas for promoting their consumption. Methods: Nine
focus-group interviews were conducted with 78 parents and analyzed
for common themes. Results: The following themes were identified:
price and season, food selection and preparation skills, convenience/time,
family influences, experimentation, taste and sensory factors, perish
ability, vitamins and health effects, and origin. Suggested promotional
strategies were media and marketing, food skill development and
convenient recipes, introduction to the taste of different vegetables
and fruit, and education. Conclusion: Many of the factors
can be changed through public health programming and retail promotion. |